Rapala, the company known for its legendary Rapala fishing lures, and the August Schell Brewing Company, New Ulm, Minn., have teamed up to introduce a new, limited release brew designed specifically to quench the thirst of anglers throughout the Great Lakes and Upper Midwest. The new beer is the brainchild of a Twin Cities advertising firm, Pocket Hercules, which brought together Rapala and Schells to create a beer specifically for anglers to enjoy at the end of a great day of fishing.
Lakemaid Beer is a classic American lager featuring a crisp, clean taste brewed to capture the flavor of fishing country, where legendary lakemaids swim. With a mild malt flavor, a Lakemaid lager goes down smooth like a summer breeze with the sparkle of hops that dances like the sun on the water. Served ice cold, at the end of a long day on the water fishing for walleye, bass, musky or pike, Lakemaid offers a taste so good, fishermen need never to exaggerate.