Aspire Beverage Company

A couple of hockey dads have launched a new startup called Aspire Beverage Co. that began selling a new “healthier” sports drink in Twin Cities. Aspire, based in Victoria, was founded by John Montague, a 44-year-old marketing executive and entrepreneur from Edina, and Jesse Parker, a 42-year old former executive at Intel Corp. and QLogic.

The men, college friends from the University of Minnesota, both have kids that play hockey and soccer, and decided to develop a healthier alternative to sports drinks like Gatorade and Powerade.


  • Aspire